The strategy of “re-birth” brand Ngoc Linh ginseng thousand years of the group MHG

Year 2022, the group Ngoc Linh ginseng Hanh (MHG) drastically accelerate project MHG Farm belonging to strategically re-brand Ngoc Linh ginseng thousand years – National security Vietnam.

Choose Ngoc Linh ginseng – a brand Vietnam pure 100% to “the front” whether to confront the “big” in the industry to come from Korea, Japan, America... but corporations MHG still not abandon the dream of bringing the Vietnamese towards the vast ocean. 

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Dream enhancing value from brand Ngoc Linh ginseng thousand years

Been detected for the first time at the Ngoc Linh mountain (Quang Nam), Ngoc Linh ginseng – type of ginseng is proven with high medicinal properties than the ginseng of Korea, originating in Vietnam was the group MHG choice became “trumps” in the long-term development strategy of the group.

“Ngoc Linh ginseng is a type of ginseng rare top top of the world and purebred English 100%. So, besides the medicinal properties proven reasons why we focus force investment with the ambition to take Ngoc Linh ginseng out the international arena is national pride. Ngoc Linh ginseng is a National of Vietnam, is the “soul” ethnic varieties such as Korea, there are ginseng that. And our mission is to spread this value to the whole world, not just in the water.” – Representative group MHG share.

Strategy, re-brand Ngoc Linh ginseng sustainable from the group Ngoc Linh Ginseng MHG

Start on the market from 2017 to the present group MHG has put into development a series of projects diverse business product lines aimed at extraction of economic value from the brand Ngoc Linh ginseng. Some products have been corporations MHG successful deployment can be mentioned as alcohol Ngoc Linh ginseng candy extracted from ginseng Ngoc Linh, cao Ngoc Linh ginseng, or most recent line is pharmaceutical-cosmetic collagen extract, ginseng Ngoc Linh received positive response from consumers.

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After 5 years of life and development, to date, the group MHG has more than 14 showroom products from Ngoc Linh ginseng all over the country. 

Most recently, early in the year 2022, the inaugural event showroom and product introduction, Ngoc Linh ginseng at 01 Le Huu Trac – Kalong – mong Cai CITY, Quang Ninh's group MHG has attracted the attention of public opinion. By this not only is a common event that is a sign “rebirth” of the Vietnamese economy post-Covid. The advent of the Showroom Ngoc Linh ginseng in mong Cai city continues to mark the milestone maturation of MHG in the journey mission to spread the value of Ngoc Linh ginseng. This will be a prestigious address to consumers in mong Cai and nearby areas can reach out to those products Ngoc Linh ginseng with best quality. Many products are on display-rich, including: honey soaked Ngoc Linh Ginseng sliced, Tea bag filter Ngoc Linh Ginseng, red ginseng Water, Ginseng, Winter, Sperm, Café soluble Ngoc Linh Ginseng, Milk powder, Ginseng Ngoc Linh... serve the diverse needs of the customers.

Besides, together with The list approved by the national Program of development Ngoc Linh ginseng become a spearhead economic sector of the country from The government has attracted the attention of many investors in the country and abroad for the champagne this. Accordingly, the group Ngoc Linh ginseng MHG has signed successful cooperation, strategy, technology transfer ginseng VIKO south Korea. This is a project that the two sides will coordinate the planting and research, ginseng Ngoc Linh of Vietnam according to the method of technology transfer, cooperative production and sales of products out there.

Don't just stop at the business products Ngoc Linh ginseng extract and ginseng Ngoc Linh year 2022, the group MHG with long-term vision, has begun deployment strategy “enhancing The national Vietnam reach the world” with project MHG Farm – one of the projects in large-scale has received attention from The government, the community and the investors in and outside the country.

Project MHG Farm – “queen” of the flag “strategy regeneration” brand ginseng Ngoc Linh

Is considered the “queen” of the flag “strategy regeneration” brand Ngoc Linh ginseng, investment projects garden Ngoc Linh ginseng MHG Farm is oriented development to become eco-tourism Branches, Kontum be invested and built at Km 18, state route 676, village, Kon Tu Ma commune, Branches, Kon Plong, Kon Tum province from year 2019 with registration of a legal entity is an Agricultural Cooperative Snow Son Kon Plong. On the area 41ha land with altitude and ideal temperature: 1,200 m, the average temperature of 16 to 22 °C; with a team of leading experts in Vietnam, Korea, Japan... companion closely, the group MHG shows confidence in the deployment project MHG Farm more complete. 

A special feature of the project MHG Farm's garden area cultivated ginseng Ngoc Linh application of agricultural technology with process management closed according to international standards the camera system surveillance online, modern, ensure maximum productivity, bringing economic efficiency superior.

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With project MHG Farm corporations MHG is gradually make your dream develop superior brand Ngoc Linh ginseng thousand years of Vietnam in the new period. Success and made a good impression in the market of the project is expected to contribute to brand ginseng Ngoc Linh, Vietnam became one of the names that have value on the market ginseng international.

According To Eva.VN

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